Beyoncé Drops Haircare Line. Will You Try?
Cécred, Beyoncé’s new haircare line has dropped with prices ranging from $30 to over $50.
(Julian Dakdouk/Parkwood Media/WireImage via Parkwood via Getty Images)
Baltimore — Beyoncé is the definition of a Renaissance woman and has shown us time and time again that she is a multifaceted talent. Trailing off from music with a new entrepreneurial endeavor is nothing new for the 24-time Grammy Award-winner.
From House of Deréon to perfumes and Ivy Park, Beyoncé has kept the beehive on its toes with releases and drops. However, some of the endeavors have not been long-term successful, which has fans curious about her new hairline journey.
Known for her signature honey blonde hair, she has shared her hair care journey with fans for years, from her pixie cut over 10 years ago to her current natural curls.
Due to the internet being undefeated, fans quickly put the pieces together last May after the proud Texas native posted a photo of her doing her hair in the mirror with bottles of haircare sitting on the counter alongside a note about her love for hair care.
Now, however, it is confirmed by Queen Bey herself, that she is taking a new route. A haircare line.
She took to Instagram to release a trailer for the brand, CÉCRED, on Feb. 6. “Hair is sacred. The journey begins Feb 20. Visit CECRED.COM,” she wrote in the caption. The visuals also show a diverse range of hair types and textures.
While some may feel that this is a major shift for Beyoncé, several have taken the time to point out that her mother owned a salon, Headliners, the shop was even featured in the online teaser. However, some fans are conflicted about their support due to Beyoncé often being in a protective style and not being as vocal about her hair journey, not doing interviews or engaging with fans online. Point blank, some people feel that the connection is missing between her fan base and the brand. Plus, some of the BeyHive is struggling with funds due to her constant drops and concerts.
While we’re here, Beyoncé should be wearing and showing her natural hair since she’s releasing a hair care line.
(And don’t do me because y’all know I love her)— Toree Behati 🏅 (@ToreeWit2Es) February 12, 2024
Items for the hair line range from $30 to $52 for shampoo, conditioner, and tools and accessories. There is even a section where customers can take a hair quiz to help discover which products may be the best for their hair type and texture.
She has even announced a scholarship fund with Cécred and the BeyGOOD Fund to help celebrate “the influence professional stylists have on hair health and the critical importance of advocating for the salon community. An annual $500,000 will fund cosmetology school scholarships and salon business grants across five cities chosen for their large, diverse community of hair stylists: Atlanta, Chicago, Houston, Los Angeles and New Jersey.”
Many celebrities such as Tracee Ellis Ross and Taraji P. Henson have come out with hair care lines in recent years. It is exciting to see Beyoncé join the list. Some even think the line will be in competition with these brands.
I’m buyingggg. I need new products for my hair anyway, might as well give Beyoncé hairline a try https://t.co/EvzAyE7wLh
— 𝒥𝒶𝓂𝒾𝑒♡ (@jamiebabexo) February 21, 2024
I’m buyingggg. I need new products for my hair anyway, might as well give Beyoncé hairline a try https://t.co/EvzAyE7wLh
— 𝒥𝒶𝓂𝒾𝑒♡ (@jamiebabexo) February 21, 2024
I’m buyingggg. I need new products for my hair anyway, might as well give Beyoncé hairline a try https://t.co/EvzAyE7wLh
— 𝒥𝒶𝓂𝒾𝑒♡ (@jamiebabexo) February 21, 2024
Ariyana Griffin is a graduate student at Morgan State University in Baltimore, Maryland. She is a California native and a graduate of Clark Atlanta University. Follow her on X: @Ariyanaaganee and Instagram: @ari.yana.g.
Edited by Nykeya Woods