Atlanta, GA — Beats by Dr. Dre has an initiative focused on building the "next generation of young Black creatives."
The HBCU Creators Program provides students and recent graduates of the institutions to hone in on their creative skills while getting a bird's eye view of the industry. Participants will have the opportunity to learn while also getting paid for their craft during the duration of the program, July through September.
According to Beatsbydre.com, the program is "anchored in community and craft, our students will gain mentorship and exposure from industry leaders through a world class curriculum that supports the full creative process from ideation to design development."
It has two tracks — Content and Customs.
Content will allow students to create social media content for the company. It is perfect for students interested in content creation such as filmmakers, script writers, photographers, videographers, content creators and content editors. They will have the chance to strengthen their storytelling skills and will leave the program with two social films that will be broadcasted on Beats by Dr. Dre’s social media platforms.
Customs will focus on those interested in visual art such as skilled illustrators, digital artists, fashion designers, painters, graphic designers, mixed media artists, cartoonists, graffiti artists, etc. "Creators on this track will be responsible for gathering + presenting insights for: a Custom Headphone and its respective packaging design."
Students will have access to resources, mentors and a community to help them thrive in their creativity while creating something tangible to take away, according to the website.