North West Learning About Brand Management, Generational Wealth

Kanye West is making sure his oldest child has a business mindset at an early age so she can uphold the businesses he and their mother built.

In a recent interview, he said North West, who was born in 2013, won’t let others take over he and Kim Kardashian’s brands, according to Yahoo News. 

West said he realized “she’s one of the people in the family that will make sure that no one ever takes our company, no one ever takes what me and Kim have built with both of our brands and the brands that we’re building now.”

“I’m saying stuff to her like, ‘Never let anyone take anything from you. Protect your little brothers and sisters. Protect the family. Never let anyone take our company,'” he said.