Fast fashion is a bandwagon that some fashionistas probably won’t ever hop off of – or will they? SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. The brand is also known for its affordability.
One may recognize this brand from their For You Page on TikTok due to popular try-on hauls or a pop-up event at different universities for campus ambassador recruitment.
Throughout the course of this year, allegations have been made regarding SHEIN. For example, “secret messages” created by SHEIN employees gained attention on social media in June 2022 because users suggested that SHEIN employees were crying out for help through messages that were implemented in the tags of the clothing. The statement read “NEED YOUR HELP.”
While some customers showed concern, others interpreted it differently.
Other concerns are now trending because allegedly SHEIN clothing is making people sick, but will that stop consumers from purchasing?
On the other hand, others are still supportive as well but are suggesting ways to reduce the chances of getting sick.
SHEIN addressed concerns raised from customers.