Spoiler alert: I love it here.
Last week, The Gee Code dove into defining what live stream shopping is and identifying its potential for growth amongst Gen Z consumers.
After interacting with sune, an NYC-based video shopping startup that launched its beta app earlier this month, it’s safe to say that I see what all the hype is about.
When users first enter the app and create a profile, they are offered an option to pick topics that tailor their feed to their interests (just like any other social platform).
Once users make it to their feeds, they are able to watch pre-recorded and previous live streamed videos that are made by business owners, influencers and even customers themselves.
On the flip side, users are also able to see when there are upcoming live videos from creators that may be of interest to them.
The videos are presented similarly to TikTok or Instagram reels. If you wanted to, a user could most definitely make endless scrolling a habit on sune.
I found that though it is a new platform, there are plenty of brands to shop from. On top of that, every video is presented differently. Just like any other social platform, people are customizing the approach to content.
Some brands on the platform go with an influencer-first approach, allowing shoppers to watch a real-time review on a product(s). Other brands take a voice-over approach and simply display hands interacting with a product, rather than positioning an influencer to take the lead.
Regardless of the approach to production, each video serves a crucial point of education for shoppers. The videos I’ve seen provide a variety of information. Some dive deep in the founding mission of a brand, while others show the functionality of a product.
As a visual learner, I appreciate this aspect of the platform. Nothing makes me happier than understanding the background story behind a product or understanding how to better utilize it after watching a tutorial.
As a tech girlie, I notice that the app does crash every now and again (which is expected in a beta mode). But despite that, the app is in a great place for growth. There’s space for more brands, and more importantly more creators.
Keeping it gee, if mainstream influencers and content creators begin to transfer their audiences to live shopping platforms there’s also room for a lot of monetary growth. This is a new path to shopping, interacting on social media and even making a few extra bucks.