Through AI-generated artwork, the Coca-Cola owned sports drink showcased scenarios of athletes with disproportioned body parts and unusual scenarios of shooting football into basketball hoops. The ad aimed to draw attention to the fact that, while AI is impressive, it will never be a true substitute for the real thing. It’s a message that resonates with anyone who’s ever felt like technology is taking over our lives, and it’s a reminder that we should always strive to stay grounded in reality.
Produced by Jason Sanford
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