The Business of Webcasting


There are many steps (and sometimes many years) before a good business idea becomes a good business. For the Web radio site, those steps included raising over $1 million from investors and spending five years building the Music Genome Project before it was ready to launch. In the fourth video of our latest Brains and Beakers series, founder Tim Westergren tells us how he made the move from musician to entrepreneur and how he maxed out his personal credit cards in the process.


Brains & Beakers: The DNA of Your Favorite Songs – Part 1
Brains and Beakers: Inventors and Explosions! [Updated!]
B&BII: Behind the Scenes of a How-To Machine

About Brains & Beakers

With support from the National Science Foundation, Youth Radio wants to change the way young people think about science–and scientists. What better way to do that than to make science a media event? Youth Radio joined forces with David Pescovitz from the website Boing Boing and the Institute for the Future to invite a stellar line-up of inventors, engineers, and investigators to our studios in Oakland, Calif. For each segment in the series, our guests provide interactive hands-on demos and then take questions from Youth Radio interviewers.

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