People have short attention spans. So the easy-to-digest style of content creation on TikTok has become incredibly popular. This formula is so good, suddenly, all my favorite apps want in on it.
I’m Noumaan Faiz with a commentary from YR Media.
Instagram, YouTube and others have incorporated this style of short-form video feeds curated to every user. With so many platforms adopting similar feeds, it’s hard to use other apps without feeling like I’m using another version of TikTok.
I often look at Instagram and mourn the way it used to look and feel. Sharing pictures with your friends and followers on a feed that refreshed as more posts went up… Now I find the feed riddled with “reels.”
TikTok may have caught the attention of politicians, but I don’t necessarily have beef with the app like that. I’m sad because I go to specific social platforms for different reasons. I enjoy long-form video essays on YouTube, not “shorts.” It’s not even just video platforms, even Spotify is implementing the new feed style.
I don’t need these apps to be TikTok. But now, it feels like a lot of my favorite apps are losing their soul — becoming a shell of what they used to be.