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The iconic slogan was right, it is a Barbie world.
The highly anticipated film that will touch the youthful hearts of millions of women and men was officially released this past weekend. Fans took to social media to capture this special moment dressed in all shades of pink and sequins to attend the release in theaters. Although the iconic Barbie brand has been around for decades and popular among young consumers, this legendary l doll has had an everlasting impact that may not have been expected.
In “Barbie’s” opening weekend, the film made history with a $155 million blockbuster weekend debut. According to axios.com, “The film’s success proves movies with a strong female lead can pull their weight at the box office, especially amid superhero fatigue.” Not only did “Barbie” post the biggest domestic opening ever for a non-superhero film or sequel, but it was also the biggest opening in history for a female director. “It shows how important it is to have people have different points of view sitting in the director’s chair,” said Paul Dergarabedian, senior media analyst at Comscore, referring to “Barbie” director Greta Gerwig. Gerwig previously directed indie films such as “Lady Bird” and “Little Women”.
Now, what did Barbie do so right that its success is only growing?
The answer is simple, everything. After the initial announcement of Margot Robbie landing the leading role of Barbie and Ryan Gosling as leading co-star Ken, fans and audiences knew that Gerwig had something legendary brewing in the making. Additionally, Issa Rae makes an appearance in the film as President Barbie. The importance behind Rae casted as President Barbie is the inspiration drawn behind it, from current Vice President of the United States Kamala Harris.
Another factor that makes the film so unique is the meaning behind it. It shows the highs, lows and exploration of being a woman in this world and accepting all of who you are.
This guest post is in partnership with True Star Media.