Is Fashion’s Future Virtual?
Will digital fashion be a short-lived trend, or is the metaverse the next step in couture’s evolution?
(Roshini Raj via Washington Square News)
by Melody Jiang
This story was originally published on New York University’s Washington Square News.
“Hey, wanna come with me to the Diesel x HAPE Metaverse Fashion Week Party in Genesis Plaza?” is a statement that seems straight out of an AI generated-dialogue between two influencers making the rounds at fashion week. But in the Web3 world of cryptocurrency, NFTs and the metaverse, this has become reality.
Digital fashion has been making waves in the fashion world, but much of it still remains shrouded in obscurity to the general public. The most general understanding of digital fashion is any outfit that is created in — or for — an online space. Think “The Sims,” wherein you can create outfits for your characters to wear as they navigate their Intel HD Graphics world, or “skins” in Fortnite, which are bought solely for aesthetic purposes.
With the promise of new sources of income and capital in the form of the metaverse and NFTS, as well as the prestige that comes along with being a forerunner in such a new field, everyone is looking to venture into the promised neverland that is digital fashion, despite reports of the Metaverse underperforming and controversy surrounding NFTs.
Read the rest of the story at Washington Square News.