DeKalb, IL — Gabrielle Union and Dwyane Wade are diving into the skincare business with their new babycare line catered to children of color.
The new sustainable baby care brand, Proudly, will include a range of products specifically for melanated skin tones for customers to purchase later this year.
“With Proudly, we’re proud to have a range of products that caters to the unique skin care needs of children of color that are so often overlooked in the mass market,” the couple said in a joint statement, according to The Jasmine Brand.
Proudly will also feature diaper products when the brand expands in 2022.
“We’re using this as a platform to educate people, one about the specialness of the skin, but for parents to really understand the different types of ingredients that can be beneficial for these types of skin,” Proudly’s president Pamela Cholankeril said.
The couple also has their separate hair care and sock lines. Union currently has a natural hair care line called Flawless Curls and Wade’s sock line, PKWY, is also sold at Target.