Madison Beer Becomes A Live Streamer On Twitch

Beer's new hobby as a live streamer marks a significant milestone in both her career and the Twitch community.

07.18.23
Madison Beer Becomes A Live Streamer On Twitch (Phillip Faraone via Getty Images for CLD PR/White Fox)

Madison Beer, known as a multi-talented artist, has ventured into a new realm of entertainment. Recently, Beer furthered her career in the world of live streaming and video gaming. While she has achieved notable success in the music and film industries, Beer tuning in as a live streamer on Twitch has taken her advancement to new heights. 

“I’m at a point where I’ve been doing the same thing for so long and as much as I love making music, I just feel like there’s so much stuff out there that is fun...this has been so fun and I’ve only done two weeks of streams,” Beer expressed during an interview with xQc, a well-known live streamer.

Her live streams offer a blend of interactive engagement, captivating conversations, and occasional gaming sessions. Her first live stream marked a significant milestone in the Twitch community. Since then, Beer has officially taken over the platform by rapidly gaining traction, averaging 30,500 viewers per live stream with a current total of 397,000 followers — setting a record for emerging live streamers on Twitch. 

Conveniently, Beer's appearance on Twitch coincides with the gaming community experiencing a temporary lull. As Twitch audiences eagerly await the launch of highly anticipated titles, the gaming landscape has temporarily slowed down, leaving enthusiasts seeking fresh forms of entertainment.

While her fan base consists largely of music enthusiasts, Beer’s live streams on Twitch have provided a diversion for gamers and non-gamers alike. By tapping into a diverse niche, such crossover has sparked a surge of interest in her streams, creating a buzz among both her existing fan base and avid gamers.

Kyana Early (she/her) is a journalist from the San Francisco Bay Area who covers entertainment and culture.

Edited by Nykeya Woods

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